Digital marketing is just like any other marketing effort. It is a way to communicate with your prospective clients and create an impact on them. The true distinction is that with digital marketing, you communicate online with your clients and force them to action.
In essence, digital marketing relates to any attempt or resource used in online marketing. Pay-per-click advertising, email marketing, blogging, and social media marketing are all excellent examples of digital marketing. They assist you to introduce individuals to your business and persuade them to purchase. Here are some of the most frequently used digital marketing strategies for reaching out to individuals online:
- Pay-Per-Click Advertising
PPC or pay-per-click or advertising covers any kind of digital marketing where you pay for a customer who clicks on your ad. Google AdWords, for instance, is a type of PPC advertising. Facebook ads are yet another type of PPC advertising and it’s also called social media paid to advertise.
Google, Yahoo, and Bing enable you to run text advertisements on their SERPs or Search Engine Results Pages. Paid search advertising is one of the best ways to target prospective clients who actively search for a product or service just like yours.
- Search Engine Optimization
You can also use search engine optimization or SEO to try to rank pages or blog posts on your site organically if you don’t want to pay to show up in the SERPs. But while you don’t have to pay for each click straight up, getting a website to rank organically requires a tremendous investment in time and effort.
- Paid SocialMediaAdvertising
Most social media platforms, such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, and Pinterest, will allow you to run advertisements on their website. Paid social media advertising is good for raising public awareness about your company, product, or service that other people may not be conscious of.
- Conversion Rate Optimization
Optimization of the conversion rate is the science and art of enhancing your website’s user experience. Oftentimes, companies use CRO to get more conversions from their current website traffic, such as leads, calls, chats, and sales.
Content marketing is another widely used digital marketing strategy. Marketing content includes any type of digital advertising effort that uses content, such as blog posts, ebooks, infographics, and videos to create brand consciousness or to drive sales, clicks, or leads.
- Native Advertising
Did you ever get to the bottom of an article and see a list of other references suggested for reading? That’s what the native advertising is. Most of native advertising strategies fall under content marketing because it attracts user’s clicks after reading the content. Native advertising can often be a bit difficult to spot, as it is generally combined with recommendations for unpaid content.
- Email Marketing
Email marketing must be the oldest online marketing strategy used and it is still going strong. Most digital marketers use email marketing to highlight content, advertise unique offers, or encourage attendance to an event. If you need assistance with email marketing, consult with the expert staff of Pow Innovations to help you get started.